For most of us malayalees who have never learned to read the script heres a quick lesson. Drive through any suburb of Kerala and observe the most repeated word you can find (in signage).
I’m betting that most of you would find kallu – the local toddy shop signage as the most often repeated signage in the whole of Kerala state; followed by a close contender the ‘BAR’ which usually is followed by an A/C, NON A/C abbreviation that indicates that it is sensitive to your* pocket and not going to charge you* if you don’t want the cool air in your* face while you* gulp down the drinks.
* you refers to male readers (at selected locations of the text)
typesutra 